Nike
GDC
Design and art direction for Nike’s global online shopping destination. Created original website content in collaboration with photographers and producers; adapted global print campaigns into interactive microsites and digital promotions.
Many projects required me to art direct product photography at Nike's onsite studio. Most shoots extended into post-production, involving color corrections, compositing, and product retouching.
For global product launches, the work involved combining new product photography and repurposing campaign assets. A personal highlight was contributing to the launch of Nike's entry into the wearables category with the FuelBand.