New Balance : Team NB

Team NB is a hub for featuring professional athletes and telling their stories through the New Balance lens. This was a new step for a site that was mostly product/retail based.

When I came onto the project, Almighty in Boston had already created a set of wireframes to work with. I immediately met with the UX team, gave them feedback and expanded on the wireframes wherever there was an opportunity.

Once the wireframes were finalized. I created a set of templates and visual treatments that unified a disparate group of sources while harnessing an overarching brand direction.

Above: Deliverables included mobile and tablet versions of the designs

Below: Templates included athlete profiles