meQ: Workforce Campaigns

meQ is an enterprise wellness platform that helps employers improve workforce resilience. As Principal Designer, I was brought in to lead design on a new initiative that would give HR teams a direct way to identify workforce problems and deploy targeted interventions at scale.

Member mini-course interface that scales across different wellbeing topics

Problem

HR administrators had no clear way to act on the workforce data meQ was collecting. The platform had a rich content library but no mechanism to turn that content into targeted campaigns. Without this, meQ couldn't deliver on a core promise to its customers.

HR Admin / Customer Support flow

Member experience flow

Process

When I joined the project, a complete set of designs was already in progress. New research quickly revealed they didn't align with customer workflows, UX best practices, or technical constraints — so I started over. I mapped a new journey that connected three distinct actors: the HR admin, meQ's internal customer support team, and the end member. Grounding the design in that full workflow allowed me to understand and design for real users with specific needs.

Updated Tableau report that surfaces actionable problem areas

For the customer experience, I redesigned an existing Tableau-based data view to surface actionable problem areas more clearly, and built a browsing portal that served two different types of admins: those who could act immediately and those who needed to build internal buy-in first.

The portal helps customers understand and preview the experience before delivering it to their employees

Solution

The final design had two parts: a flexible member experience that pulled from meQ's content library and could scale across different wellbeing topics, and a customer-facing portal where HR admins could identify workforce issues and select appropriate interventions.

Outcome

The feature launched successfully and gave meQ a direct way to fulfill a core customer promise. The content library has since expanded with new topics, and a follow-up project extended the design to support deeper learning formats and live webinars.

The customer admin portal continues to expand with new topics and interventions